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Costs of Training

The telemarketer interface is how the telemarketer and the predictive dialer communicate. A complicated interface requires more skilled telemarketers and consequently more training is also required. The goal is to choose a predictive dialer with the simplest interface possible to be most efficiently used by telemarketers.

In an example of training 5 new telemarketers per week, training time becomes quite valuable. New telemarketers have enough to learn without having to learn how to operate a predictive dialer. Long training periods result in large payroll costs for unproductive staff time. If it took only 30 minutes to train telemarketers with a more complicated operator interface, this example would cost you 130 unproductive man-hours per year. This represents a tremendous amount of lost revenue!

It is far more difficult and requires more design work to develop a system that is fool proof and easy to use, than to develop a system, which relies on a complex interface. This is a very important issue in choosing which predictive dialer to integrate into your telemarketing environment!

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