The decision of whether or not to use a network, and which one
to use if a network is chosen, is the single most important and overlooked decision
when investigating a predictive dialer. If a network is required, it is crucial
that a stable platform is chosen to avoid network crashes that can result in
costly downtime and lost data. Therefore, it is important to avoid a network
if one is not necessary because even the most stable networks require skill
to set up and administer.
|More information shown about each connect.
||Can display unneeded info. (Confusing)
|Caller input is detailed for all connects. (Good
||Callers waste time typing instead of selling.
|Call scripting capable. (Good for 10 page scripts)
||Callers must be adept in using a computer and selling.
||Need network administrator Ongoing expense.
||Higher equipment cost and repair cost.
Many companies make the mistake of purchasing a computer network
with their predictive dialer when it is unnecessary. The result can be costly
downtime, complex computer problems, and less time spent selling.
Examples of companies that may require a networked predictive
dialer are banks, collection agencies, and survey companies. Networks are required
where it is imperative to have information displayed on a computer screen, such
as detailed credit history.
Examples of companies that do not require a networked predictive
dialer are charity fundraising, home improvement, security and home alarm sales,
or any type of lead generation. These companies do not require a network because
when they are cold calling they only require basic prospect information that
can be supplied with a small screen instead of a full computer screen.
If a network is required, a stable network must be chosen. An
unstable network will crash. A crash will result in downtime that could mean
hours or even days of lost productivity. Although no networks are completely
stable, some are better than others. Novell NetWare, Banyan, WinNT, and UnixWare
are the more stable network environments available. Although they are relatively
stable, they may be cost prohibitive and they require network administration
to operate with any degree of reliability. This means that your agency will
require a network administrator to be available to you during operations. Networks
to avoid are Windows 3.X, Windows 95, and uncommonly used networks.
With most networks, even stable ones, some downtime due to network
problems is unavoidable. The result will be lost sales revenue and payroll costs
while callers sit idle waiting for repairs. Further, repairing computer equipment
is expensive. A repair budget is also needed along with the cost of your network
administrator's fee. It is obviously important to avoid a computer network if
at all possible.
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