|
To determine how long in will take you to pay for your predictive
dialer, use the following formula for ROI.
The Hit Value (HV) is the average gross profit generated
by 1 caller in one hour. For example, if you sell aluminum siding at $4500,
it costs you $3000 per installation, it takes a caller 12 hours on average to
close 1 deal, and spend $14,370.00 on a predictive dialing system, then the
average hit value is:
| Take $4500 |
Gross sales value |
| subtract $3000 |
Cost of goods sold and delivery |
| get $1500 |
Gross Profit per sale |
| Divide by 12 hours |
Convert to hourly gross profit |
| get $125 Hit |
Value (HV) |
The Hit Rate Improvement is the increase in talk time
per hour for 1 caller, as a result of using a predictive dialer.
| Take 50 |
Avg. minutes talking with predictive dialer
(some systems only advertise 40-45 minutes) |
| divide by 20 |
Avg. minutes talking with current methods |
| get 2.5 |
Performance factor with predictive dialer |
| subtract 1 |
Current performance |
| get 1.5 |
Hit Rate Improvement (HRI) |
| Take $125 |
HV (Hit Value) |
| times 1.5 |
HRI (Hit Rate Improvement) |
| get $187.50 GPI |
(Gross Profit Increase per Man-hour.) |
| take $14,370.00 |
Total Investment for Predictive Dialer |
| divide by $187.50 |
GPI |
| get 76.64 |
ROI (Return on Investment) |
In this example, it will take this company only 76.64 Man-hours
for the system to pay for itself with the increased profit portion only. That
would mean that 4 callers working 20 hours per week could pay for the entire
investment in only 1 week!
Previous - Next
|
