The investment potential of a predictive dialer depends on the cost and increase in productivity.

Cost
Cost is measured in cost per telemarketer station. The costs can vary greatly ranging from $2000/station to over $12,000/ station. The reason for the variance in cost is due mostly to the cost of the computer network capabilities, if one is required. If a company requires a predictive dialer that fields in-bound calls and has complex contact management, that company will be required to pay more for their system than a company that is only interested in increasing their number of live connects per hour. The cost of a predictive dialer is not directly proportional to the increase in productivity.

Remember that maintenance and training must be included in your calculations. Quotes are generally provided on an equipment basis only, excluding training costs, maintence costs, and installation costs. Watch for hidden costs!